Marketing Skills

Overview

Marketing Skills is a collection of AI agent skills focused on marketing tasks, built for technical marketers and founders. It covers conversion optimization, copywriting, SEO, analytics, and growth engineering, and works with coding agents that support the Agent Skills spec.

Key Features

• 50 open-source marketing skills for Claude Code, Codex, Cursor, and other compatible agents.
• Skills are markdown files that give AI agents specialized knowledge and workflows for marketing tasks.
• The product-marketing skill is the foundation; every other skill checks it first to understand product, audience, and positioning.
• Skills reference each other and build on shared context across SEO and content, CRO, content and copy, paid and measurement, growth and retention, sales and GTM, and strategy.
• Includes installation paths such as the npx skills CLI, Claude Code plugin, OpenAI Codex plugin, clone-and-copy, Git submodule, SkillKit, and Claude Web ZIPs.
• Partner integrations include Converly for server-side conversion tracking and Ploy for an AI website and growth platform.

Use Cases

• Technical marketers and founders can ask AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.
• Teams can install all skills or choose specific skills such as cro and copywriting for agent-assisted marketing workflows.
• Users can invoke skills directly, for example /cro, /emails, or /seo-audit, when working on specific marketing tasks.
• Agencies and service providers can run this work as a service, with Magister and Conversion Factory listed for done-for-you help.

Getting Started

• Install all skills with npx skills add coreyhaines31/marketingskills.
• Install specific skills with npx skills add coreyhaines31/marketingskills --skill cro copywriting.
• Install via Claude Code plugin with /plugin marketplace add coreyhaines31/marketingskills and /plugin install marketing-skills.
• After installation, ask your agent to help with marketing tasks or invoke skills directly such as /cro, /emails, or /seo-audit.

Deployment & Requirements

• Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.
• For Claude Code the CLI installs into .claude/skills/; universal agents share .agents/skills/.
• For Claude Web skill ZIPs, account permissions and code execution must allow skills.
• The /plugin command is only available in an interactive Claude Code CLI session, not in Claude Code on the web, GitHub Actions, or other non-interactive or remote environments.

Before You Adopt

• License: MIT. Review its terms before using, modifying, or distributing the project.
• Upgrading from v1.x to v2.0 can leave stale old-name skill folders alongside the new skills, requiring manual cleanup.
• The /plugin command is only available in an interactive Claude Code CLI session, so non-interactive or remote environments need an alternative.
• Installing a Claude Web skill ZIP does not configure local CLIs, MCP servers, credentials, or related skills.
• The web-target archive uses a shorter description, and its manifest may list skills whose description still needs review; release notes summarize omissions.